NAVTEQ Discover Cities™

Partner Offerings

NAVTEQ Discover Cities™

To meet the needs of developers targeting the pedestrian market, NAVTEQ is offering an exciting new product, NAVTEQ Discover Cities, designed to serve the location information needs of travelers on foot in tourist-popular city centers. NAVTEQ Discover Cities is a map data and rich point of interest (POI) content bundle with city-by-city maps, currently for North America, with European and other city centers to be added in the near future. The Alpha release (Q207) includes the following:

Fodor's Travel Guides (e.g., sights, attractions, hotels, restaurants, shopping)
Mass transit stops and geometry
Neighborhood boundaries
Pedestrian geometry (e.g., pedestrian thoroughfares in urban areas)

NAVTEQ Discover Cities enables mobile software developers to create applications that give business and leisure travelers, pedestrians, and cyclists information on everything from parks to mass transit stops to bike paths. Users can see map displays and easily search for neighborhood-based POIs and activities.

The pedestrian geometry in NAVTEQ Discover Cities is analogous to the street network used for vehicle navigation and reflects the many ways pedestrians and cyclists travel that are off-limits to cars. These features include include overpasses, walkways, tunnels, parks, and auto-free pedestrian zones.

The following table illustrates the difference between a traditional vehicle navigation solution and a NAVTEQ Discover Cities-based solution.

	Vehicle Navigation	NAVTEQ Discover Cities
Use Case	*Getting drivers from point A to point B safely and efficiently	*Informing pedestrians about their surroundings and enabling orientation
Key Attributes	Road geometry, one-ways, speed limits, 3D landmarks, and real-time traffic	- Fodor's Travel Guides - Pedestrian geometry - Mass transit stops and lines - Neighborhood data - Dynamic events
Functionality	Full turn-by-turn routing and guidance	- Proximity search - POI lookup - Map display - Positioning - Image tagging
Location-enabling Technology	GPS, gyroscope, and accelerometer	- GPS - Wi-Fi - Wi-Max - Cell ID - User-initiated (software only)

For end users, NAVTEQ Discover Cities provides today's and tomorrow's pedestrians with decision-enhancing proximity and destination information they choose—regardless of the mobile device they carry—when, where, and how they need it.

For developers, NAVTEQ Discover Cities provides today's and tomorrow's application developers (as well as device manufacturers, Internet portals, and carriers of location-based services) with the digital content their users demand, in the file formats they require.

NAVTEQ Discover Cities provides address ranges down to the side-of-the-street level, enabling precise geocoding of POIs for proximity searches. Applications using NAVTEQ Discover Cities can be further enhanced leveraging the included five functional classifications of roads, as well as polygonal representation of geographic areas, including airports, cemeteries, golf courses, hospitals, military bases, parks, national monuments, public use areas, pedestrian zones, shopping centers, sports complexes, universities/colleges, and woodlands.

The Beta release of NAVTEQ Discover Cities will be launched September 30, 2007, with a full commercial release at year-end.

Click on the below to view screen shots from the NAVTEQ Discover Cities demo.

NAVTEQ Discover Cities Demo Application

NAVTEQ Discover Cities addresses the market demand for different content and pricing models, at price points lower than those for traditional in-vehicle GPS-based solutions. For more information, contact us.