Brand Icons
DESCRIPTION
■ Brand Icons enhance the visual impact of Points of Interest (POI) on a
navigation device via the logo of the business
■ Brand Icons enrich the navigation experience, by linking POIs directly
with the brand name and allow users to instantaneously identify and
select the POI of their personal preference
■ Brand Icons will be offered in conjunction with NAVTEQ Direct
Access™, a formal program that directly acquires and places the
comprehensive list of brand locations in the NAVTEQ Map
DATA FEATURES
■ Brand Icons launched in key Core POI categories include:
- Banks
- Business Facilities
- Cinema
- Clothing Stores
- Coffee Shops
- Consumer Electronic Stores
- Convenience Stores
- Department Store
- Gas Stations
- Golf Courses
- Grocery Stores
- Home Improvement & Hardware Stores
- Home Specialty
- Hotels
- Office & Business Services
- Parking Lot
- Pharmacy
- Restaurants
- Specialty Store
- Sporting Goods Store
- Transportation Services
■ Brand Icons will be linked to a unique NAVTEQ Chain ID
AVAILABILITY
■ Commercially available
COVERAGE
■ Released quarterly
■ Expansion planned for 2008
FORMAT
■ Available in .PNG and .EPS formats in 16 x 16 pixel, 24 x 24 pixel,
32 x 32 pixel and 48 x 48 pixel
Download Samples
Development resources
- Developer Guides
- Webinars
More about Brand Icons
NAVTEQ Advertising Zone 
NAVTEQ Location Content