The growth of Internet-based mapping and the increasing movement of Portable Navigation Devices towards the mass market is creating a critical baseline and jump off point for wireless and mobile location-based services. As consumers gain awareness of the lifestyle- and efficiency-enhancing benefits from these sources, their desire and demand to leverage these mobile services has naturally increased.

Since 2003, the NAVTEQ Global LBS Challenge has been paving the way for the development and emergence of innovative location-aware, by providing a unique forum for "sellers" in the LBS value chain to gain visibility with potential key "buyers". To date, 6 previous LBS Challenge participants have received venture capital funding and 8 past LBS Challenge winners have launched commercial applications on major wireless carriers, including Verizon Wireless and Sprint Nextel.

Learn more by visiting www.lbschallenge.com