Market and Industry Research

Success begins with knowing the road you're on. It's a simple business truth. To stay ahead of the curve in a rapidly evolving market, you have to know where that market is going. That's why NAVTEQ has been sponsoring or purchasing third party research since the first LBS applications hit developer drawing boards. And, we continually analyze the market—where it was, where it is, and where it is going.

NAVTEQ will continue to pursue new research as part of our commitment to remain a market leader and expert. We will provide excerpts of it, right here, to registered members of the NAVTEQ Network for Developers™. Follow the links on this page to get the inside track on what consumers and businesses are thinking, and what industry leaders are doing. When we have fresh results, we will post them. If you ever want to discuss these findings, or share your insights, click here to Contact Us.

Available Research

Q4 2007 LBS Application Overview

Abstract – NAVTEQ's Q4 2007 LBS application overview is intended to give developers a high-level overview of where the LBS market stood in Q4 2007.

Q3 2007 LBS Application Overview

Abstract – NAVTEQ's Q3 2007 LBS application overview is intended to give developers a high-level overview of where the LBS market stood in Q3 2007.

Q2 2007 LBS Application Overview

Abstract – Through a research partnership with Telephia, NAVTEQ provides Q2 2007 LBS application overview. This document is intended to give developers a high-level overview of where the LBS market stood in Q1 2007.

Q1 2007 LBS Application Overview

Abstract – Through a research partnership with Telephia, NAVTEQ provides Q1 2007 LBS application overview. This document is intended to give developers a high-level overview of where the LBS market stood in Q1 2007.

Q4 2006 LBS Application Overview

Abstract – Through a research partnership with Telephia, NAVTEQ presents their Q4 2006 LBS application overview. This document is intended to give developers a high-level overview of where the LBS market stood in Q4 2006. The research shows the space gaining momentum and we look forward to a strong 2007.

North America Wireless Location-Enhanced Services – Market Overview & Trends (May 2006)

Abstract – The LBS Market continueds to gain traction, with the number of LBS ready devices growing rapidly, carriers steadily expanding their LBS offerings, and more consumers and businesses accessing LBS applications.

Consumer Insights (May 2006)

Abstract – Consumers are spending money on five basic attributes:  Navigation, Commerce, Information, Entertainment, and Communications. Navigation in particular is an increasingly important element.

Mobile Advertising and Marketing (May 2006)

Abstract – Mobile handsets are the "third screen" competing with TVs and computers for consumer's time and money. Hence, vendors are building products, campaigns, and services around this third screen for an enhanced consumer experience.